Brand assets

Playful, sharp, and serious enough for the important link.

Recess should feel credible enough to trust with an important link and playful enough to make the next idea happen faster. Bright, direct, tactile, and never smug.

WordPress idea in Clickable page out Clean live link Not the final website
RecessShare WordPress ideas fast
Blacktop #050507

Primary dark

Bell Yellow #ffc83d

Primary action

Kickball Red #ff493d

Energy

Sky Link #5fc8ff

Focus and links

Grass Green #20c55e

Healthy systems

Paper #fffaf0

Warm surface

Voice

Short sentences. Big energy. Explain the benefit, not the setup. Talk to creative people who want the thing live quickly.

Do say

Ask for the idea. Open the live WordPress page. Keep playing. Clean links for WordPress ideas.

Do not say

Manage technical setup, run a permanent website home, promise an always-on site, or promise a final launch site. That is not the product.

WordPress logo rule

If a WordPress logo appears anywhere, use only the official single-ring mark. Never use generated, double-ring, distorted, or W-ish fake marks.

Trust the words

Use plain explanations first: clickable WordPress page, clean live link, saved copy. Product nouns can follow after people understand the thing.